Sebrae
Portal ecosystem, unified news agency portal, and multi-user evaluation platform for Brazil's largest entrepreneurship support entity.
Modernizing Sebrae Nacional's digital ecosystem by integrating strategic portals, the new news portal (ASN), the PSJ awards platform, and over 20 other high-impact projects supporting Brazilian entrepreneurship.
Challenges: Scaling content publication and managing complex evaluation workflows while maintaining strict accessibility (WCAG) compliance tailored to each project's or campaign's needs.
Role in Project: UX/UI Design, developing a unified Design System, and Art Direction—integrating high-fidelity Figma layouts with robust implementations across WordPress and proprietary CMS platforms.
Agência Sebrae de Notícias (ASN) is the primary journalistic channel and reference content generator for entrepreneurship in Brazil.
Designed to modernize a news framework originally created in 2002, the new portal project focused on editorial flexibility and navigation speed. ASN needed to deliver integrated state and national news, handle massive daily readership traffic, and spotlight success stories of entrepreneurs.
We built a modular information architecture powered by dynamic content blocks, allowing Sebrae's journalism team to reorganize the home page effortlessly for special coverage without needing ongoing designer or developer intervention.
Prêmio Sebrae de Jornalismo (PSJ) recognizes Brazil's best journalistic reports on entrepreneurship. In 2021, the award returned after a 6-year hiatus with a completely overhauled digital platform.
This project was far more than an institutional landing page. We built a robust platform serving different user profiles throughout every stage of the competition:
Candidate Side: Streamlined application flow, rulebook consultations, submission of entries (text, photos, audio, and video), document uploads, and real-time status tracking.
Admin / Judge Side: Secure portal for the judging panel to review, download multi-format media files, evaluate submissions against Sebrae criteria, assign scores, break ties, and manage approvals/eliminations across state, regional, and national stages.
The Design System crafted for PSJ was engineered for longevity. The platform's visual ecosystem allowed technical and marketing teams to reuse the layout and codebase across subsequent annual award editions with only minor branding updates year-over-year.
Maintaining visual consistency across dozens of campaigns and digital products was a core pillar of our work. All projects strictly adhered to Sebrae's institutional brand guidelines, maintaining coherence while expanding components to serve different campaign themes and communication goals.
Digital accessibility was treated as top priority. Interfaces featured inclusive usability elements such as keyboard-friendly navigation, clear copy, pixel-perfect responsiveness, and native VLibras integration for real-time sign language translation.