Optimization and design of large-scale customer service and management systems for the Sesc DF network.
Conception and redesign of multiple integrated portals (Mesa Brasil, Transparency Portal, Hotel Like U, and Saúde Sesc) to modernize operations and service delivery across Sesc National.
Challenges: Simplifying complex logistics and making booking and consultation flows easy and accessible for millions of Brazilians across various profiles and digital inclusion levels.
Role in Project: UX Researcher and Product Designer, responsible for operational field research, usability testing, and responsive interface architecture focused on accessibility.